How we use AI

We use AI in our own work every day.

Most consulting sites tell you what to do with AI without showing what they do with it. This page is the other way around — named tools, named artifacts, named processes. Working infrastructure isn't something we propose. It's how the practice operates.

Why we publish this: research from Duke (PNAS 2025, n>4,400) found people who use AI at work are judged as lazier and less competent — except by managers who also use AI.¹² The penalty disappears when the evaluator also uses AI. Visible use is the social-cost lever, not just claimed use. So we show.

References

¹²Duke researchers, Proceedings of the National Academy of Sciences, 2025 — n>4,400 across four experiments. People who use AI at work are judged as lazier and less competent — except by managers who also use AI; the penalty disappears when the evaluator also uses AI.

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