Privacy
We don't surveil our visitors.
Many consulting sites carry a stack of third-party trackers, an exit-intent popup, and a cookie banner asking permission to do worse. We don't. The page below is what we collect, what we don't, and why.
What we collect
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Discovery-call booking data — Calendly. When you book a discovery call, Calendly captures the name, email, and any call-prep answers you provide. That data sits in Calendly under our account, governed by their privacy policy, and is used to run the call you booked. Nothing more.
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Email correspondence — when you write to us. If you email [email protected], we keep the thread for as long as the conversation is active or the engagement requires. We don't move your email into any list, newsletter, or third-party CRM.
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The free Diagnostics — your answers. If you take the AI Workflow Diagnostic or the Communication & Writing Diagnostic, we collect your name, email, role, your organization if you give one, the path you chose, and your answers, including anything you type in your own words. We also record the date and the country you submitted from; we do not store your IP address. We use them to prepare your report where the Diagnostic produces one, to reply to you within two business days, and, if we go on to work together, to prepare your proposal. If we go on to work together, your answers become part of your client record: we keep them while we work together and clear them after two years without contact. If not, we delete them 12 months after you send them. We do not sell them, share them for marketing, or use them to train AI models. Cloudflare hosts the site and its database, Resend delivers the email, and where the Diagnostic writes an instant report, Anthropic's Claude model reads your answers to draft it. Your email address is never sent to the model. Ask us and we will delete your data or stop email contact at any time; we reply within 7 business days. The privacy notice shown before you begin has the full terms.
What we don't
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No Google Analytics, no GA4. The advertising-tied measurement stack stays off the site entirely. No page loads third-party JavaScript except Cloudflare's bot check on the two Diagnostic pages; fonts come from a font CDN. The booking page's Calendly calendar is click-to-load: it stays off until you open it, so Calendly sets no cookie unless you choose to.
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No remarketing pixels, no Meta Pixel, no LinkedIn Insight Tag. If you visit this page, you don't get followed by an ad on another site afterwards. The retargeting infrastructure is genuinely absent, not just configured-off.
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No exit-intent popups, no "subscribe to our newsletter" interruptions. The site is designed to be read, not to convert against your will. If you want to stay in touch, the email link is in the footer; we'd rather you reach out than chase you.
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No email harvesting, no scraped contact lists, no purchased prospect data. Outbound only happens when you've reached out first or signed up for an engagement. Cold lists are a category error for this practice.
Why
Slack's Fall 2024 Workforce Index found that nearly half (48%) of desk workers would be uncomfortable admitting to their manager that they used AI for common workplace tasks. A 2024 conference paper in the Academy of Management Proceedings reports that workplace AI augmentation can evoke impostor thoughts in employees. The people we'd most want to reach are the ones who quietly use AI well and worry about whether that's allowed.
A site that quietly tracks them, retargets them, follows them across the web — that's a category mismatch with the people the offer is actually for. So the trackers stay off.
If you have questions about anything on this page, or want to confirm what's actually live in production, the email link in the footer is the way to ask.