ADKAR
Five conditions every individual needs before a new tool sticks: Awareness, Desire, Knowledge, Ability, Reinforcement. (Prosci)
Prosci's five-stage individual change model: the conditions a person needs before behaviour shifts: knowing the change is happening, wanting to engage, knowing how, being able to do it for real, and the reinforcement that stops it slipping back.
Use case
Diagnosing where each person sits on the adoption arc, before resistance becomes quiet non-adoption.
How Far West applies it
Tracks individual readiness across an AI rollout, from knowing the tool exists (Awareness) to using it without thinking (Reinforcement).
prosci.com · ADKAR Model Kotter's 8-Step Model
Eight steps for moving an organization through change, from urgency through to anchoring change in culture. (Kotter Inc.)
John Kotter's eight-step framework for organizational change: create urgency, build a guiding coalition, form a vision, enlist volunteers, remove blockers, generate short-term wins, sustain acceleration, anchor it in the culture.
Use case
Sustaining momentum across an enterprise rollout and embedding the change before declaring it done.
How Far West applies it
The org-level companion to ADKAR. Kotter sets the leadership sequence; ADKAR tracks the individuals inside it.
kotterinc.com · The 8-Step Process Bridges Transition Model
The internal experience of change: Ending, Neutral Zone, New Beginning. The "transition" underneath the "change."
William Bridges' model of the internal experience of change. Three phases (Ending / Losing / Letting Go, the Neutral Zone, the New Beginning) separating change, the external event, from transition, the internal experience.
Use case
Reframing resistance as transition in progress, not failure to adopt, especially when people say the right things but don't change their behaviour.
How Far West applies it
Communications and Coaching work. This matters in AI adoption, where people are often processing what the tool changes about their work identity.
wmbridges.com · William Bridges Associates Diffusion of Innovations
The adoption curve: Innovators, Early Adopters, Early Majority, Late Majority, Laggards.
Everett Rogers' adoption-curve theory. Each group adopts for different reasons: Innovators (~2.5%) want novelty, Early Adopters (~13.5%) advantage, Early Majority (~34%) proof, Late Majority (~34%) consensus, Laggards (~16%) compulsion. Most rollouts stall at the chasm Geoffrey Moore named, between Early Adopters and Early Majority.
Use case
Sequencing rollout groups: Innovators and Early Adopters first, as social proof for the majority, rather than training the whole organization at once.
How Far West applies it
Connects to the Duke finding (PNAS 2025): people who use AI at work are judged as less capable, though less so by evaluators who use AI often themselves. We read that as a reason to brief managers before the pilot starts.
Simon & Schuster · Diffusion of Innovations, 5th ed. (Rogers) 
